Acko: Street interview UGC ads
Street-interview UGC ads that make car and health insurance feel like an everyday conversation.
Project
Street-interview UGC ads that make car and health insurance feel like an everyday conversation.
Client Name
Acko
Industry
Insurance (Insurtech)
Format
Street interview UGC ads
Overview
Acko is one of India’s leading digital insurance brands. Insurance is a category people avoid thinking about, so the ads had to start a conversation, not a sales pitch.
Brief
The challenge
Insurance ads usually look like insurance ads, and people scroll straight past them. Acko needed creatives that earned attention first and explained the product second.
Our approach
Built a vox pop format where a creator asks real people questions they actually have about their own insurance.
Opened each ad on the question itself, so the hook is curiosity, not a logo.
Kept the creator friendly and relatable, making the brand the helpful answer at the end.
Added bold caption hooks timed to each beat for sound-off viewing.
Watch the Acko UGC ad
Why this ad works
People can’t resist an answer to a question they’ve wondered about too. The street setting makes it feel native to Reels, and the answer naturally leads to Acko.
What this format does for brands
Street-interview UGC gives low-interest categories like insurance and finance a way to earn the first three seconds, then turn that attention into intent.
Process
Brief & insight: We study the product, reviews and the audience to find the one buying reason worth building the ad around.
Script & hooks: We write the script with several hook options, designed for sound-off and sound-on viewing.
Casting: We cast creators who match the brand’s buyer in age, city, language and vibe.
Shoot: We shoot at homes, studios or on location, wherever the story feels most real.
Edit & variants: We deliver 9:16, 4:5 and 1:1 cuts with hook and caption variants, ready for Meta Ads Manager.
Street-interview UGC ads that make car and health insurance feel like an everyday conversation.
Conclusion
We made a “boring” category feel human and worth watching. Selling something people don’t think about until they need it? Book a call and let’s find your hook.
