UGC Ads: Frequently Asked Questions
Straight answers about UGC video ads for Facebook and Instagram, and how working with us works.
Summary
Straight answers about UGC video ads for Facebook and Instagram, and how working with us works.
Service
UGC video ads for Meta
Best for
Brands new to UGC ads
Delivery
Answers in plain English
Overview
New to UGC ads, or comparing agencies? Here are the questions brands ask us most often. If yours isn’t here, book a call and ask us directly.
Questions
Frequently asked questions
What is UGC?
UGC stands for user-generated content: photos and videos that look like they were made by real customers rather than a brand. UGC ads are creator-made videos in that style, run as paid ads.
Why do UGC ads work on Facebook and Instagram?
They look like the content people already scroll through, so they earn attention instead of being skipped. A relatable creator also builds trust faster than a polished brand commercial.
What does UGC For Meta do?
We plan, script, cast, shoot and edit UGC video ads for Facebook and Instagram, with hook variants ready for testing.
Who do you work with?
D2C, fintech, insurance, edtech and consumer brands across India that use Meta ads to grow.
How much do UGC ads cost?
It depends on the number of concepts, creators, shoot type and variants. Read our UGC ads cost in India guide for typical market ranges, or book a call for a quote.
How long does it take?
Timelines depend on the scope. After the brief, we share a schedule covering scripts, casting, shoot and edit.
Do I need to send products?
Yes, for physical products we need samples for the shoot. For apps and services, we plan the shoot around screens or the experience instead.
Which video sizes do you deliver?
9:16 for Reels and Stories, 4:5 for Feed and 1:1 when needed, with burned-in captions.
Who owns the ads?
Your brand gets the agreed usage rights to run the ads. Usage scope and duration are agreed before the shoot.
Can you make ads in Hindi or regional languages?
Yes. English, Hindi and Hinglish are the most common, and regional languages can be planned with native-speaking creators.
Do you run the Meta ads too?
We focus on creatives and work alongside your in-house team or performance agency, who run the campaigns.
How do we get started?
Book a free call. We’ll understand your product and audience, then share formats and hook ideas.
Explore more
Learn more about our UGC ads agency in India services, how we make UGC video ads for Facebook and Instagram, or browse case studies like Phool festive UGC ads and 1% Club creator skits.
Related pages
Process
Brief & insight: We study your product, reviews and buyers to find the one reason to buy that the ad should be built around.
Script & hooks: We write the script with several hook options for the first three seconds, for sound-off and sound-on viewing.
Casting: We cast creators who match your buyer in age, city, language and vibe.
Shoot: We shoot at homes, studios or on location, wherever the story feels most real.
Edit & variants: You get 9:16, 4:5 and 1:1 cuts with hook and caption variants, ready to upload to Meta Ads Manager.
Straight answers about UGC video ads for Facebook and Instagram, and how working with us works.
Conclusion
Still have questions? Book a free call and we’ll answer them for your brand specifically.
